So, hardware unboxed put out a video today discussing how Nvidia stopped appealing to gamers basically because moore's law seems to be breaking down (they didnt frame it that way, but that's basically what happened) and it's hard to get gains like we used to have. I want to analyze this from my own perspective, but I wanna look at it purely from a $200-300 price range mindset, since Nvidia focused on both the high end and the $500 market. I wanna look at the $250ish market, although I will go down to $200 or up to $300 as prices rarely actually follow the exact ranges. I'll be using techpowerup's data and most cards will be 60 series cards, or occasionally 50 series cards.
They started from the 200 series in 2009, but there wasn't a real $250 200 series card, as the GTS 250 was $150 and the GTX 260 was $450. However, competition from AMD (remember competition, guys?!) eventually forced Nvidia to reduce the 260 to $300, so I'll go with that.
So the baseline is a GTX 260 from 2009, post price cut.
This means that in 2010, we got a GTX 460, which was 21% better.
The 560 ti from 2011 was 46% better.
Both the GTX 660 and 660 ti could count in the next one, but given the 660 was $230 and the 660 ti was $300, and I wanna aim for $250ish, I'll go with the 660. It's not like the difference was huge, we were talking a 13% jump in performance for a 30% increase in price after all. But yeah, we were talking a 21% jump in performance here, although it seemed like a lot more at the time given it had that 2 GB VRAM buffer.
The GTX 760 came in 2013, was 14% better than the 660. It matched the 660 ti for $50 less, which was good, but yeah, it was a mild improvement over the 660.
The 960 in early 2015 wasnt much better. It offered a 17% performance jump over the 760. Of course, as previously discussed, the real value star here was the 970 which was $330, so out of our price range, but yeah. Maxwell was weird in that you had to buy up for it not to suck.
The 1060 6 GB in 2016 was a whopping 72% better. While Pascal was good for everyone, it was especially good for 60 owners. And it really goes to show that sometimes series that are good for high end buyers arent good for the lower midrange and vice versa. Sometimes you get huge gains like with Maxwell but the 60 series sucks. The same will be true of the next few series.
Next, I'm going with the 1660 ti, since it was $270 and 27% better. The thing is, with steve's charts, is that while Turing was a raw deal for everyone due to the price increases, the price range he looked at was especially raw. Yeah, the RTX 2060, which was the REAL successor to the 1060, was a whopping 55% better and on par with a GTX 1080. BUT...because they decided to go all in with RT, we ended up seeing the nerfed 1660 ti and later the 1660 super for $270/250. While even the 1660 ti was an okay jump over the 1060, keep in mind, it took over 2 years to get, and we didnt get this until 2019. So this was a poor jump for the money. Still, was it really moore's law coming to an end or corporate greed? Honestly, at this point, I think it was greed. It reminds me of the 200 series back in 2009 except this time we didnt have AMD to properly keep them in check. So they just got able to be complacent.
And honestly, I do think if we didn't see RT cores added to cards, we could've seen a better value to cards. Like the 5600 XT was barely slower than the 2060 and cost $280. So yeah, I see no reason why the 2060 should've cost more than $300, it was all that RT crap nvidia forced on the industry IMO.
The 3000 series was actually HORRIBLE for buyers. the 3060 was $330 and the 3060 ti was $400. HWunboxed looked at the 3060 ti, which was seen as a good jump over the 2060, and maybe it was, BUT....looking at it from the perspective of a sub $300 buyer, yeah no, we were basically priced out of the market. THe pandemic screwed us and when we did see a sub $300 card it was the 3050 in 2022, and yeah, HORRIBLE card. Worse than the 1660 ti in raw numbers. It was a joke. 6% DOWNGRADE.
Now, on the AMD side, we did originally see the 6600 and 6600 XT compete with the 3060 and 3060 ti, but given they couldnt compete on features and value that way, they could compete on price and eventually they dropped the 6600 and 6650 XT under $300, which is when I finally upgraded my poor 1060. And that's what I run today.
The fact is....yeah, the industry is a joke, and it literally required AMD to compete to bring the prices down. This is why I personally go with the corporate greed theory from Nvidia, rather than just blaming it all on reduced gains and TSMC increasing wafer value as gains dry up. Nvidia COULD HAVE released a cheaper 2000 series, they didn't, because they wanted to push ray tracing. They COULD HAVE released a better card then the 3050, they didn't because during the pandemic, they were gouging people and didnt care. And it literally required no one buying AMD's cards to make THEM bring the prices down. Which brings us to 2023.
In 2023, we got the 4060. It was $300, but hey, that's within the price range, and it was the cheapest 4000 series card. And it was a STAGGERING 90% better. Gee, does this mean they made 90% gains all at once? No. In steve's chart, the $500 price range saw a rather small gain as the 4060 ti was basically...just the 3060 ti again. But going from the 3050 to the 4060, we saw MASSIVE gains. Because Nvidia was screwing us all along. They gave us the nerfed 1660 ti because they wanted to do ray tracing. They gave us the 3050 which had more features but was somehow WORSE than the 1660 ti. And while everyone was glazing the 3000 series for the gains it gave us, if you were in my price range, the 3000 series was crap. I mean, sure, the gains were there on paper, same with the 6000 series. BUT, and this is the big but, it wasnt until the COVID pandemic crashed the market and AMD had to actually compete that we saw actual gains for us $200-300 buyers. Nvidia literally ignored us both with the 2000 series and 3000 series, giving us joke releases and keeping the actual gains over the $300 mark. Like with the GTX 200 series in 2009, it took AMD coming in to save the day, which is why in 2023, we saw a new normal for prices. The RX 7000 series and RTX 4000 series followed the discounted AMD pricing scheme, and that became the new normal. The market finally corrected itself, and we got a ton of gains all at once.
This brings us to the RTX 5000 series. If we use the 4060 as a baseline, there were 2 options in 2025 for us on the nvidia side. The RTX 5050 was another joke of a release at $250 where much like the 3050, it was worse than its predecessor, giving us a 3% reduction in performance. However, similar to the 660/660 ti situation, there was also a $300 5060, which is 23% better than the 4060. If anything, the numbers seem kinda wonky. I would've thought 3050 to 4060 was more like 60%, and the 4060 to 5060 was more like 40-50%, but hey, Im going by TPU's numbers. Some of their numbers did seem off at times. But I digress. Either way, then RAMpocalypse happened, and we're talking $280 for the 5050 and $340 for the 5060. I cant blame Nvidia for that, but yeah, that's the market. So....given what I spent for my 6650 XT in 2022, and how it offers 3060/4060/5050 level performance, I can't complain about my current GPU. This is what the market is.
With that said, let's do some steve like comparisons.
GTX 460 (2010) -> GTX 960 (2015) = 134% performance gains
This is largely in line with Steve's $500-550 card analysis where they got a 140% gain over the same era.
GTX 960 (2015) -> GTX 1660 ti (2020) = 119% performance gains
This is markedly LESS. Steve reports almost twice the performance gains over this time. Sub $300 buyers got shafted here. TO be fair they had an extra generation in theirs, but yeah, most of the gains went to much higher price brackets, if you wanted a sub $300 card, you basically got pascal, and then one more boost and that was it. And keep in mind, the 3050 in 2022 was even WORSE. That WAS the 3000 series equivalent for my price range. The 3060 was quite a bit better, but it was $330 and Nvidia kept it that high until AMD forced their hand. Again, this is why I go with the Nvidia = greedy argument. There's no reason they couldn't offer the cards a bit cheaper. They were eventually forced to by AMD to stop them from cannibalizing their sales. I mean when I bought, I was getting the 4060 tier 6650 XT for CHEAPER than the 3050. It was a joke. Dont tell me we COULDN'T see cheaper Nvidia cards, they chose NOT to deliver those gains.
GTX 1660 ti (2020) -> RTX 5050 (2025) = 74% performance gains
GTX 1660 ti (2020) -> RTX 5060 (2025) = 120% performance gains
I'm providing both here because RAMpocalypse is a thing and at this point the 5050 is THE go to sub $300 Nvidia card, but yeah, different story than what Steve shows. While gamers got stronger gains higher up in the 2015-2020 range because of the 3000 series, us in the $200-300 price range didnt get those gains until the 2020s. If you go by the 5050 numbers, which might be best given RAMpocalypse screwing up the market, we got 75% performance gains. If we go by the 5060 being a solid card over a 4060 VRAM notwithstanding, yeah, the gains we got in the 2020s have been bonkers. Why? Because Nvidia was holding out, and it took AMD to shake up the market and actually give the bottom a raise in performance.
And keep in mind, this market IS now the bottom. back in 2010, it was the midrange. It was the price/performance zone. Even then, the $150-200 zone often had good value. I mean, the GTS 250, the 450, the 750 ti, the 1050 ti, yeah, remember those? Those were a thing until the pandemic. They dont even exist now. And honestly, even older cards like the 6600 are drying up now, rather than giving people decent sub $200 options. One could argue it's not viable given 8 GB RAM costs like $100 in and of itself, but a even up to around 8 months ago, it was more like $25, and yeah, they could give us cheaper cards. No reason there isn't a real $150 3050 tier card or something. They could have made it happen. Again, I'll be more generous now, but yeah.
So...what will I conclude?
Well, I'd be inclined to agree that to SOME degree, yeah, maybe Nvidia cant deliver the strong gains we saw up until 2016-2017 or so. Maybe they did need to slow down. Series take 2 years to deliver the gains we once saw yearly. But honestly, for the sub $300 range, I think market forces as in, lack of competition, relative monopoly, drive GPU price/performance. Nvidia just doesnt care about mainstream gamers who rely on those $200-300 "60" type cards that much and if they can get away with it, they'd rather sell to people who pay more, be it enthusiasts, or AI datacenters. it's not that they can't make money off of gamers, it's that they can make a lot MORE money appealing to wealthy enthusiasts and whales in the AI industry. A relative lack of competition combined with economic shocks like COVID and the AI thing have made it where Nvidia would rather produce cards for a lot more money for rich people who will buy them regardless of cost, while not caring all that much about mainstream gamers. $250 buyers? Dont make them laugh when people will spend $500+ on GPUs to play games at super high frame rates/resolutions with ray tracing on, and they can sell to datacenters who will pay thousands per GPU because they're being funded by literal billionaires and even that one trillionaire who have seemingly infinite sums of money to throw at the project.
That's how I see it at least. Again, are things advancing as much as they did? Not really. But is Nvidia holding out on lower income buyers who used to be their bread and butter? Yes, yes they are. Again, my own analysis shows me what really determines prices is competition from AMD. If AMD can make GPUs for less, they'll do so to cut into Nvidia's margins, and that will force Nvidia to lower their prices to compete. Happened in 2009 with the 200 series, happened again with the 2000-4000 series. Nvidia tried to raise prices, price lower income buyers out of the market to force them to buy up, but one the economic shocks waned and competition came in, the market corrected itself in a big way.



