So, Hardware Unboxed released a video about how on top of the prices I mentioned in my own article being way too high, modern GPUs have also been subject to shrinkflation, as we're not getting the value that we used to back in the day for the products that are offered. To be fair, they themselves mentioned there are reasons other than corporate greed like higher wafer costs that contribute to this, but it is mostly corporate greed. Anyway, let's assume that the $700 80 ti or 90 model now costs $1000, a healthy 42% inflation, and then work from there.
So...the 5090 (5080 ti) should cost $1000 if we assume actual inflation since 2016 or so. Actually it should be like $900 or so, but I'll be generous.
The 80 class is HALF the size. Historically, it's been 72% of the size. But there isnt a real 80 class product here, the 5080 is actually what the 5070 should've been. And it should be $500 if costs scale properly.
The 5070 is 28% of the full die size, when the average is nearly double at 54%. This is more cut down than your average 60 card in practice. So this should be the 5060, and it should cost maybe $280 or so.
The 60 class card is 18% of the full die size, half the size of the average of 36%. So the 5060 should actually be the 5050, and it could cost probably around $180.
And the 5050, which is still yet to come, doesnt have its specs fully hammered out, but it's normally 21% of the full die. Here, I would expect 9-12% based on it being 1/2-2/3 of the 60 card. So that means it should cost around $90-120 and it should have the performance of like, a 2060 or 3060/6600. It should, in reality, be the 5030, an entry level card aimed at extreme budget gamers.
The situation isn't much better if we measure by VRAM.
So let's assume the 5090 has 32 GB VRAM. Let's say that's the "flagship" in that video.
Well, there should also be a 5080 ti with 20 GB for normal consumers.
The 5080 should have 16 GB. That's what we got.
The 5070 should also have 16 GB. It has 12.
The 5060 should have 12 GB. it has 8.
And the 5050 should have 8 GB.
So, with that said, let's really evaluate these cards.
So, the 5090 (flagship) costs, say, $1500 and has 32 GB VRAM.
The 5080 Ti costs, say, $1000, and has 20 GB VRAM, but the same core configuration as the 5090.
The 5080 is bigger than the existing 5080 but smaller than the 5080 ti/5090, costs $700, and has 16 GB VRAM.
The 5070 is what the 80 currently is, costs $500, and has 16 GB VRAM
The 5060 ti isn't discussed, but let's say, 5070 ti specs, costs $400, has 16 GB VRAM
The 5060 is what the 70 currently is, costs $280, and has 12 GB VRAM
The 5050 is what the 60 currently is, costs $180, and has 8 GB VRAM
The 5030 is the upcoming 5050, costs around $100, and also has 8 GB VRAM
That actually seems fair. That also accounts for around 40% price inflation over the past decade.
In a lot of ways, this makes things worse than my original estimates. My original estimates didnt account for shrinkflation, and to bring back the pricing structure for that one:
RTX 5060 (really 5050)- $220
RTX 5060 Ti (really 5050 Ti)- $270-320
RTX 5070 (really 5060)- $400
RTX 5070 Ti (really 5060 Ti)- $550
RTX 5080 (really 5070)- $700
RTX 5090 (5080 Ti in this case)- $1000
So even my generous estimates were now 1 tier off.
So really, what we should be getting
5030 (RW 5050)- $105
5050 (RW 5060)- $180
5050 Ti (RW 5060 Ti)- $230
5060 (RW 5070)- $280
5060 Ti (RW 5070 ti)- $400
5070 (RX 5080)- $500
5080- $700
5080 Ti (RW 5090 with 20 GB VRAM)- $1000
And that's with around 40% inflation since 2016. That's how much things should cost. RW means "real world" btw. We are being screwed. Don't let anyone tell you differently and do this contrarian "well ackshully" nonsense. If things kept up with inflation, and we never saw price increases beyond what has been needed over the past decade, this is what the market would look like. Yeah it's a little more expensive. The 5030 is now what the 5050 used to cost (never mind its the RW 5050 and it's gonna cost 2x that). The 50 cards are now bumping into the 60 class pricing, but again, in the real world, nvidia is charging a solid 60% above that and calling them 60 cards. The 60 cards would actually be the 70 cards at close to what the 60 cards currently cost. The 5070 would cost around $500 sure, but it would be packing a 5080 in practice. There'd be an entirely new 80 class SKU for $700 that doesnt currently exist.
And yeah, whatever Nvidia is charging, cut that in half or at most to like 60% of what things currently cost, and you got the real price. We're being price gouged.
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